There is a new driving force behind the Basingstoke Bison after the Herd linked up with Alan Gibson Limited this week.

The car dealership of Fiat, Alfa Romeo, Volvo, Hyundai, Suzuki and Mazda based in Houndmills and Old Basing, has supplied two Fiat Grande Punto decked out in the Herd's logo for Bison head coach Ryan Aldridge and general manager Paul Baldwin.

The classy looking vehicles are certain to turn heads as the two travel around the area.

Talking about the link-up Alan Gibson managing director of Alan Gibson Limited said: "We are also keen to get involved with the local community and we are delighted to join the Bison. They are a family orientated sport and they are our main customers so I am looking forward to an excellent partnership.

"They currently have two cars, but that will increase once the players return in the autumn and we looking to coming to some matches in the new season and showing the cars off on the ice."

Bison general manager Baldwin said: "I think it makes us look even more professional and helps to project the Bison brand. I am pleased with this link-up with Alan Gibson and I am sure both parties will benefit from it. "

He added: " The cars will make us more visible, which is something we are working hard on to make everyone aware of who the Bison are."